A step-by-step guide to your best skin ever

Marion Simms
4 min readOct 10, 2022

“Skin-vestment — the act of putting time, effort, and money into your skin to keep it healthy and glowing.”

Dear Marion… how much time should I spend daily on my skincare routine for it to be thorough and effective? Sincerely, Mrs. trying-hard-not-to-be high maintenance.

In my previous blog, I shared a few beauty shortcuts for when you find yourself in a time crunch. But if you really want to see brilliant results from your skin products and regimen, it’s always best to put in a sufficient amount of time every day on your skincare routine — both daytime and nighttime.

It may sound like high maintenance but, in reality, each step is necessary to achieve healthy, youthful-looking skin. So even with a busy schedule — juggling kids, a partner, and work — it is important to carve out that essential “me time” to take care of your skin.

Here is a basic plan that works out evenly for both the a.m. and p.m. skincare regimen.

MORNING ROUTINE — geared towards protection from the elements.

Step 1: Cleansing

Massage the cleanser into your skin for at least 30 seconds to a minute, making sure to get into all the nooks and crannies. You can rinse your face immediately, unless your cleanser contains active ingredients such as AHAs, or alpha hydroxy acids, then follow the product instructions.

Adding a silicone brush to cleansing 2–3 times a week ensures your pores stay unclogged and your skin super clean.

Wait for the skin to feel completely dry before moving on to step two. But, if you are using a toner containing hyaluronic acid, apply it immediately after cleansing while your skin is still damp. This seals in an extra layer of hydration.

Step 2: Toning

Yes — toners are important! They restore the pH of the skin, get rid of impurities and excess oils, shrink the pores, and prepare the skin to better absorb other products, such as serums and moisturizers. Some toners are also a humectant, which means that they can bind moisture to the skin.

It is most effective when applied with damp cotton, rather than sprayed on, and usually takes around 20 seconds to apply.

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Marion Simms

I have been in the skin care industry for over 25 years as teacher, beauty therapist, lecturer, consultant, writer and business owner of Skin Sense Wellness.