What’s the skinny on serums?

“Invest in your skin it is going to represent you for a very long time.”

We love getting compliments about our looks, our skin in particular — I know I do. My hands-down favorite of all time is, “No… you don’t look your age at all.” So, we obsess on finding the perfect skincare routine and using the best skincare products. One must-have item that I strongly recommend in everyone’s toiletry — serums.

Here’s why…

1. Consider your skincare routine like building blocks. Cleansers and toners are the foundation. They prep the skin for the actives and make sure you have a properly prepared base to build on. Serums would be next because they penetrate quickly, add concentrated actives to the skin and build a strong structure.

2. And they increase the hydration level of moisturizers which would put the roof on the whole process!

3. The common trend today seems to be about stimulating collagen and elastin production and making the skin cells work harder and longer. This less invasive approach produces new skin and a more youthful appearance. And serums are extremely effective for accomplishing these goals.

4. Serums contain many different ingredients and have many functions.

• They deliver antioxidants to fight free radical activity, particularly…